Why we started

Inspiration for First Table sparked when our founder, Mat Weir, discovered a new approach to dining that he’d never come across before.

Tucked away in Queenstown, New Zealand, was a small French restaurant offering 50% off their first table of the night. Excited to try a new restaurant at half the cost, Mat booked the ‘first table’ for him and his family.

The experience seemed too good to be true – they ordered entrées, mains and desserts, sampled daring local delicacies and enjoyed a good bottle of wine, without breaking the bank.

Curious to understand the model, Mat asked the waiter how the restaurant benefited from the promotion. It was simple – the ‘first table’ helped build an atmosphere from the start of service to attract more customers. It was a win-win for restaurants and diners alike.

Already a tech entrepreneur, Mat saw an opportunity to build an online marketplace to solve the problem of slow starts to evenings, at scale.

Our startup story

To achieve quick results, Mat needed to limit distractions and stay focused. A limited budget and sheer determination led him to Koh Samui in Thailand where he spent 12 hours a day, seven days a week buttoned up in a cheap seaside resort building a custom made booking system from scratch.

It took hard work and many sleepless nights, but six weeks later, he returned to Queenstown with a finished website, ready to get his first customers on board. Without any previous sales experience, Mat realised there was no better training ground than a humble, door-to-door effort. He walked from venue to venue learning what resonated with owners and managers, refining the value proposition along the way and officially launched First Table in September 2014 with ten ‘keen as mustard’ restaurants.

With intentions of expanding into ten cities, the hustle continued. Mat set off in a relocation campervan, driving from Christchurch to Auckland pitching to restaurants along the way. By day, he’d meet with restaurant owners, and by night, he’d drive to the next city. Fast-forward to today, restaurants and diners are using First Table in over 50 cities around the globe.

What we stand for

Our business model is unique in that it’s a win-win solution that benefits both the restaurateur and customer (very rare, so we hear!). With a compelling offer on the first table of the night, we’re inspiring hundreds of thousands of people to broaden their culinary landscapes by dining out more often. As a result, we’re cultivating an open and collaborative platform that helps restaurants leverage otherwise empty tables.

As our business has grown, we’ve harnessed the energy of startup culture at its best. We’ve built a team of smart, passionate foodies who thrive on making a difference for customers and love what they do.

In our world, we practice integrity and empathy to build partnerships that last a lifetime. While our Kiwi ingenuity gives us the drive and desire to constantly improve and reimagine the global dining experience.

Our vision

The relationship between people, food and technology is continuously evolving. Our vision is to be at the forefront of the restaurant-tech industry by always innovating, and elevating dining experiences around the world.

From humble beginnings as a one-man-band in Queenstown, we’re transitioning from startup to scaleup as we bring First Table to new markets around the globe. Our focus remains on delivering a world-class product and service as we grow to reach our goal of making First Table available for everyone worldwide.

We’re excited to ‘meet’ the world but will always remain proud to be a Kiwi business, one that does things a bit differently. With our head office in Queenstown, we remain connected to our roots and inspired by the land and people around us.